Dealership Biggest Asset

Dealership Biggest Asset

Yes, we are still in a people business. Your staff is your biggest asset! I notice a lot of dealerships’ websites have a blank page when you click through to the staff page.
Why?
Promote and display all your employees on the website staff page so they can be proud they’re on a winning team!
More importantly, consumers (buyers) can relate to a staff member’s name along with his or her picture (sales/service team), which shows transparency and accessibility. When I worked in a dealership, I can’t count how many times a customer would walk in and try to describe a staff member, but couldn’t remember his or her name. Secondly, it shows how proud the DP/Owner, GMs and management are when they showcase their key assets!
We all know how low turnover and high employee morale affects the bottom line. When a relationship with each customer is built, you have an advantage over the competition. If your dealership staff has good tenure, let everyone know you care about your employees by posting the years of service with the dealership, too!

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