About Dealer Marketing Strategies

DMS recognizes how vitally important digital marketing is to your organization, with websites driving 87% of consumer retail traffic, we pride ourselves on proven platforms, constantly raising the bar for competitors.

We are nimble enough to create strategies for specific markets which are progressively changing. We call it the foundation (whiteboard) approach to allow us to stay ahead of the curve.

Why DMS?

We have hand-selected an elite group of proven technology partners. These unique platforms generate extraordinary results, and substantial revenue growth. We only believe in month-to-month agreements, this gives us the opportunity to earn your business every month.

We are consistently pushing our services above and beyond client’s benchmarks, exceeding expectations, when our clients are happy, we are happy, calling this a win-win solution!


Rich Moore is CEO of Dealer Marketing Strategies, Inc. and has more than 25 years’ experience in the automotive industry. He‘s held many Executive roles in retail marketing and operations, giving him an awareness of all aspects of a dealership’s workings, particularly Variable and Fixed Operations on a B2B level. His strong understanding of retail marketing systems & processes, as well as his early recognition of the importance of the customer experience, have positioned him as a leader in helping dealers drive customer retention & profitability. Over his career he has worked with top level organizations and directly with many OEM’s. Rich’s envision has helped develop customer experience and retention programs for leading dealer groups and the following OEM’s: Acura, Audi, BMW, Chrysler, Kia, Jeep, Dodge, Ram, Ford, Lexus, Honda, Hyundai, Nissan, Toyota, Infiniti, General Motors, Mitsubishi, Porsche, Land Rover, Jaguar and Volvo.

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