Dealership Biggest Asset

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Dealership Biggest Asset

Yes, we are still in a people business. Your staff is your biggest asset! I notice a lot of dealerships’ websites have a blank page when you click through to the staff page.
Why?
Promote and display all your employees on the website staff page so they can be proud they’re on a winning team!
More importantly, consumers (buyers) can relate to a staff member’s name along with his or her picture (sales/service team), which shows transparency and accessibility. When I worked in a dealership, I can’t count how many times a customer would walk in and try to describe a staff member, but couldn’t remember his or her name. Secondly, it shows how proud the DP/Owner, GMs and management are when they showcase their key assets!
We all know how low turnover and high employee morale affects the bottom line. When a relationship with each customer is built, you have an advantage over the competition. If your dealership staff has good tenure, let everyone know you care about your employees by posting the years of service with the dealership, too!

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About
Rich Moore, a leading authority in direct response marketing and sales in the automotive industry, is now offering digital marketing services to dealers in need of ramping up lead generation, online marketing and sales efforts. Rich utilizes his network of industry contacts and service providers by evaluating existing marketing benchmarks for each dealer, devising strategies that blend search engine optimization principles, social media marketing fundamentals, website content development and digital marketing best practices to draft solutions designed to produce improved customer leads and subsequent sales. With exceptional technology skills, Rich works with each client to identify product and direct marketing issues, communicating these issues in easy–to-understand terms while creating plans for advancing the status quo. Analytical by nature, Rich has embraced the changing landscape inherent in digital marketing and utilizes past precedent to draft innovative, yet fundamental, solutions designed to lift response to online postings of products and services.