Rich Moore, a leading authority in direct response marketing and sales in the automotive industry, is now offering digital marketing services to dealers in need of ramping up lead generation, online marketing and sales efforts. Rich utilizes his network of industry contacts and service providers by evaluating existing marketing benchmarks for each dealer, devising strategies that blend search engine optimization principles, social media marketing fundamentals, website content development and digital marketing best practices to draft solutions designed to produce improved customer leads and subsequent sales. With exceptional technology skills, Rich works with each client to identify product and direct marketing issues, communicating these issues in easy–to-understand terms while creating plans for advancing the status quo. Analytical by nature, Rich has embraced the changing landscape inherent in digital marketing and utilizes past precedent to draft innovative, yet fundamental, solutions designed to lift response to online postings of products and services.