Game Plan

by No comment(s)
Game Plan

In the digital age, are consumers interested in handling the car buying process online? It’s important to have balance with online and in-store processes at dealerships. Branding your store so you stand out from the crowd is huge. A seamless car buying process is not just the future… It’s here already!
Bottom line: How did you do with the following metrics this year?
• New Car Sales – up or down?
• Used Car Sales – up or down?
• Market Share – up or down?
• Service business – up or down?
• RO Count – up or down?
• ELR – up or down?
• Service GP – up or down?
• Parts sales – up or down?
• Did you achieve all your goals this year?
If you answered “yes” to all the questions above, great!
However, if you answered “no” to any of the above, I ask you a simple question: What are you planning to do different this year?
Let’s talk!

admin
About
Rich Moore, a leading authority in direct response marketing and sales in the automotive industry, is now offering digital marketing services to dealers in need of ramping up lead generation, online marketing and sales efforts. Rich utilizes his network of industry contacts and service providers by evaluating existing marketing benchmarks for each dealer, devising strategies that blend search engine optimization principles, social media marketing fundamentals, website content development and digital marketing best practices to draft solutions designed to produce improved customer leads and subsequent sales. With exceptional technology skills, Rich works with each client to identify product and direct marketing issues, communicating these issues in easy–to-understand terms while creating plans for advancing the status quo. Analytical by nature, Rich has embraced the changing landscape inherent in digital marketing and utilizes past precedent to draft innovative, yet fundamental, solutions designed to lift response to online postings of products and services.